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Division of External Relations

Color Brand Standards

Primary Colors

The primary palette is the core of UC Merced. These colors should be used in both print and web.

 
Lake Yosemite Blue
PMS 295
CMYK 100  84  36  39
RGB 0  40  86
Hex #002856
 
California Poppy Gold
PMS 110
CMYK 16  31  100  0
RGB 218  169  0
Hex #DAA900

Secondary Colors

Lake Yosemite Blue should always be included as a primary in your color palette when choosing a secondary color.

 
Sierra Sky Blue
PMS 632
CMYK 92  24  23  0
RGB 0  145  179
Hex #0091B3
 
Golden Wheat
PMS 136
CMYK 0  28  86  0
RGB 255  191  60
Hex #FFBF3C
 
Deep Sky Blue
PMS 7692 C
CMYK 100  69  24  7
RGB 0  84  135
Hex #005487
 
Half Dome Slate Gray
CMYK 62  54  53  27
RGB 91  91  91
Hex #5B5B5B
 
Beginnings Medium Gray
CMYK 9  6  7  0
RGB 29  29  29
Hex #E5E5E5
 
Beginnings Light Gray
CMYK 5  3  3  0
RGB 239  239  239
Hex #EFEFEF

Secondary Accent Colors

The secondary accent colors should accompany a primary and secondary color. Yellow should be your first choice for a secondary, or another blue.

 
Accent Green
PMS 7737 C
CMYK 64  15  100  2
RGB 107  164  58
Hex #64A43A
 
Orange Accent
PMS 144 C
CMYK 3  54  100  0
RGB 241  138  0
Hex #F18A00
 
Accent Blue
PMS 324 C
CMYK 38  0  17  0
RGB 153  217  217
Hex #99D9D9

These are the living colors of UC Merced

living color image

Monochromatic Palette

The Monochromatic palette includes Lake Yosemite Blue, Sierra Sky Blue and Deep Sky Blue. Half Dome Slate and Beginnings Grays may also be used as accents and font colors.

Monochromatic Palette

Everyday Print Palette Examples

Lake Yosemite Blue should always be a primary. Yellow or another blue should be your first choice for a secondary color. Secondary accents, grays, and white, may always be used within each color palette.

Example 1
Example 2
Example 3
Example 4