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Division of External Relations

Fonts

Official Print Fonts

Primary

Sans Serif: Kievit OFC Pro

Serif: Minion Pro

The primary print fonts should be used for all professional printing. For internal documents, Calibri may be substituted for Kievit and Times New Roman may be substituted for Minion Pro.

Secondary

Secondary Print Font: Bebas Nue

The secondary font Bebas Nue should be used only as titles or word pops.

Official Web Fonts

Body/Paragraph Font: Open Sans

Headings Font: Oswald

Website Title Font: Scope One

Open Sans should be used for all general body/paragraph text, captions and menus. Oswald is to be used exclusively for heading text (h1, h2, h3, h4 html tags). Scope One is to only be used for the title of the website that appears in each website header (examples: School of Engineering, Office of Housing and Residence Life).

Campus Signage

For questions regarding campus signage, please contact Allison Costa at acosta@ucmerced.edu, in the Office of Planning, Design, and Construction Management. If printing the seal or logos, please contact marketing@ucmerced.edu.

Primary fonts for way-finding signage:

Frutiger| Minion Pro | Trajan Pro

Primary fonts for donor signage:

Bembo | Optima