Official Print Fonts
Primary
Sans Serif: Kievit OFC Pro
Serif: Minion Pro
The primary print fonts should be used for all professional printing. For internal documents, Calibri may be substituted for Kievit and Times New Roman may be substituted for Minion Pro.
Secondary
Secondary Print Font: Bebas Nue
The secondary font Bebas Nue should be used only as titles or word pops.
Official Web Fonts
Body/Paragraph Font: Open Sans
Headings Font: Oswald
Website Title Font: Scope One
Open Sans should be used for all general body/paragraph text, captions and menus. Oswald is to be used exclusively for heading text (h1, h2, h3, h4 html tags). Scope One is to only be used for the title of the website that appears in each website header (examples: School of Engineering, Office of Housing and Residence Life).
Campus Signage
For questions regarding campus signage, please contact Allison Costa at acosta@ucmerced.edu, in the Office of Planning, Design, and Construction Management. If printing the seal or logos, please contact marketing@ucmerced.edu.
Primary fonts for way-finding signage:
Frutiger| Minion Pro | Trajan Pro
Primary fonts for donor signage:
Bembo | Optima