Skip to content Skip to navigation
See our Campus Ready site for most up to date information about the fall semester.Campus ReadyCOVID Help
Division of External Relations

Logos

Official University Logo

Primary Logo

The UC Merced logo should be the first choice when choosing a logo and used on all materials.

UC Merced Logo - Lake Yosemite Blue
UC Merced Logo - Poppy Gold
UC Merced Logo - White

Secondary Logo

The secondary UC Merced logo may be used when a single line is needed.

UC Merced Logo - Single Line
 

Co-Branded Logos

The primary format for co-branded logos includes the UC Merced logo and the name of the school or department. For sub-departments the school name must be present. An exception to not include the school name is valid under some circumstances for readability. There are two layouts offered, landscape and portrait. To obtain your logo files, please complete a graphic design request form.

 

UC Merced Logo with Department Name

UC Merced Co-branded Logo | Landscape 1
UC Merced Co-branded Logo | Landscape 2
UC Merced Co-branded Logo | Portrait 1
UC Merced Co-branded Logo | Portrait 2
 

UC Merced Logo with Department Logo

Our co-branding logo layout provides the flexibility to incorporate pre-existing custom logos while maintaining primary brand standards. If you are creating a department logo, it must be approved by the Marketing Department.

 

UC Merced Co-branded Logo | How-to

 

Examples:

UC Merced Co-branded Logo | Department Logo 1
UC Merced Co-branded Logo | Department Logo 2

Official University Seal

The University Seal may be used on all official UC Merced collateral.

UC Merced Seal - Full Color
UC Merced Seal - Lake Yosemite Blue
UC Merced Seal - Poppy Gold
UC Merced Seal - White
 

Co-Branded Logos with Seal - Schools & Graduate Division Use Only

Schools and Graduate Division include formal seal versions of their logo in addition to the primary format. To obtain your logo files, please submit a graphic design request form.

UC Merced Co-branded Logo | Landscape 1
UC Merced Co-branded Logo | Landscape 2

Official University Mascot

The primary and secondary Rufus the Bobcat mascots are generally used for athletics, but are appropriate for the use of university publications and apparel. The mascot should not be used in the place of the official UC Merced logo.

Primary mascot

Primary Mascot

Secondary mascot

Secondary Mascot

Athletics Logos

The primary logomark, wordmark and youthmark are used by the Recreation and Athletics Department only. Permission to use the athletics logos must be obtained by contacting: athleticlogos@ucmerced.edu.

Primary logomark

Primary Logomark

Secondary mascot

Primary Wordmark

Primary logomark

Secondary Wordmark