Step by step instructions
- Under Structure -> click Blocks
- Add your Block title - visible to viewers
- Add Block description
- Add your block copy and/or images
- Click on Pages and note the pages you only want your feature to show on, or all
- Click Save block
- Back to the Blocks structure menu, locate newly created Block under Disabled Blocks
- Grab the crosshair and drag up to either First Sidebar (left margin) OR Right Sidebar (right margin)
- Click Save Blocks
Sample: